Making purchases at and other website funds this website by generating revenue. Any help is appreciated and supports both me and content like this.

Want Want Shelly Senbei Rice Crackers

Want Want Shelly Senbei Rice Crackers is one of the Best Chinese Rice Cracker around. It has a mild salty flavor with a sugary frosting top. It is made by one of the biggest snack manufacturer in Taiwan. They come in a bag with individually packet crackers. This increases shelf life without causing food to go stale like normal potato chips. While it comes in many different flavor variation, the classic rice cracker still remains the favorite.

Want Want Shelly Senbei Rice Crackers Review Quick Summary


Bin Bin Rice Cracker
TasteSlighty Salt with a sweet glaze on top. The Spicy version gives it a bigger contrast and better flavor profile.
UsesEaten as snacks, great for lunch boxes or general munching.
Health and NutritionNot really healthy if consumed in large amount but the small packets limits your overall intake. It is unlikely to cause any significant health effect if eaten in moderation.
Shelf LifeTypically last a year after manufacturing.
ThoughtsIf you want to try senbei cracker, the want want brand is the way to go. They come in a wide variety of flavor, but my favorite is the spicy version. If you never tried it before, maybe go for the original one.
Recommended Best Roasted Seaweed SnackBin Bin Rice Cracker 3.73 oz

Check Best Price

Who is Want Want?

Want Want is one of the biggest snack manufacturer in Taiwan. It was founded in 1962 under the name I Lan Foods Industrial Company Limited. In the early stages of the company, they collaborated with Japanese Snack Manufacturer Iwatsuka Confectionery Company. In exchange for a rice cracker for the Taiwanese Market, they got a 5% stock of the company. Interesting enough, in 2009 that stock was valued three time as much than their own company. Currently, they are valued by Forbes magazine for a value of 8.9 Billion Dollar.

Perhaps one of the most notable thing about the company is the company logo. It features a child like drawing of a kid with its arms and legs splayed out. They are also known for their odd commercials in China. Unfortunately, since it is not as well known in the states, there are no such commercial here.

What is Senbei Cracker?

Senebi Crackers are a Japanese Rice Cracker that is usually baked in Charcoal. They usually glaze it with soy sauce to give it a salty flavor. While they come in many different shapes, the most common version is the flat round disc. This is the version that Want Want Shelly Senbei Rice Crackers is based off of. Some Senbei crackers are top with sugar or more commonly nori seaweed.

Taste and Flavor

Want Want Shelly Senbei Rice Crackers flavor is relatively mild. The crackers are only mildy salty with a sweet sugary top. There is a Spicy Flavor where there is a soy glaze to it. I personally prefer that version as it gives a more striking contrast in flavor. There is also a seaweed version that is pretty good as well. That one has more of sweet profile. However, most people still prefer the original.

At the base, the texture is that of any other rice cracker. It is crunchy and starts to turn soft as you chew it.

Want Want Shelly Senbei Rice Crackers Health and Nutrition

The health impact of this cracker is relatively insignifcant. That is because each packet is so small it wont affect your health. However, if you plan on eating the whole packet, then there might be issues. I would say that they are a little better than potato chips. The biggest thing that I notice is the calorie content. Per 25g packet, you can expect 130 calories. Quite large for something so small. Saturated fat is also quite high at 2.5g.

Nutrition FactsValue
Serving Size1/6 Pack 25g
Total Fat6g
Saturated Fat2.5g 13 %
Trans Fat0g
Sodium80 mg 3%
Total Carbohydrate18 g 7%
Dietary Fiber0g
Total Sugar5g 10%
Vitamin D0


The ingredients are generally natural with nothing too chemical like. It is as follow: Rice, Palm Oil (Contains TBHQ), Sugar, Corn Starch, Salt, Monosodium Glutamate, Geltain.

Where to Buy

In North America, you can find it in any Asian Supermarket. However, online retailer like amazon will sell it as well. Just expect to pay a bit more for it. I find that walmart can carry it but those are only in the Asian Area. I recommend checking their website for possible listing. They are generally cheaper than amazon, at least in store they are.

Want Want Shelly Senbei Rice Crackers Thoughts

Want Want Shelly Senbei Rice Crackers is a great rice cracker. While the original is the most popular, I personally prefer the spicy version for its great contrast between sweet and salty. Its not really that spicy. The individual packets also help you portion control and prevent it from going stale. If you never tried it before, this is the brand you want!

Check Best Price

I hope you find my Article on Want Want Shelly Senbei Rice Crackers to be helpful, please visit the Food Review page for more!

Leave a Reply

Your email address will not be published. Required fields are marked *

Curated Cook

Sign Up For Our Email List!

We will keep you up to date with the latest
Articles, Reviews and Cookware Deals.

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Curated Cook will use the information you provide on this form to be in touch with you and to provide updates and marketing.